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5 Things a Marketing Manager Should Know About Pay Per Click

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5 Things a Marketing Manager Should Know About Pay Per Click

If you're going to make the right decisions about bringing in an external Company to manage your Pay per Click (PPC), you must spend some time orienting yourself with the subject of paid search.

1. Instant Traffic

PPC offers an instant way to increase the flow of traffic to your website. If you have trouble attracting traffic to your website, PPC can help. By selecting specific keywords, words that strongly relate to what you offer but are also popular search terms; you'll massively increase the number of visitors to your site.

By bidding high for your keywords, you can command great search engine exposure and still save money compared to the kind of costs involved in television, radio and print advertising.

2. Target Specificity

Pay per Click advertising allows you to target your potential customers by location, language and keyword searches. This strongly aids you in making sure that anyone searching for your type of product, service or brand sees your ad. It also means you aren't advertising to the uninterested. Of course, it depends upon your budget as to how high the ad places on the Search Engine's paid search listing, but clearly, the higher the better.

3. Ad Copy

The copy in you ads needs to be as captivating and compelling, as if it were any other kind of advert. It must be designed to make the reader click the ad. However, it must also integrate the best possible keywords for your product/service. Keywords are an essential decision and your PPC Company will be able to offer you advice on the best words to choose. However, they should also be able to tell you which words aren't working well after your campaign has been running for a while. Keywords can be trial and error in the beginning; so refining the best keywords is part of the process of building a strong online presence with your ads.

Sharp, compelling ad copy that gets the desired clicks is essential. Having said that, remember the page the visitor reaches after clicking the ad must be equally as impressive.

4. Feedback

When you employ a PPC company, you need them to give you clear feedback through analytical tools of what is working and what isn't. Google offers you superb analysis of which of your ads are doing best, how much you're spending and by comparison with your sales or conversions help you to work out the real return on investment. Analysing your ad campaign feedback helps you plan your ongoing online marketing strategy more effectively.

5. Blend in the PPC

Your PPC campaigns should be blended in with all of your SEO and Internet Marketing efforts. It becomes a part of your overall marketing plan for the quarter. It needs to be factored into your budget, because it can be costly, although it's much cheaper than traditional methods of advertising. Only with a blended approach can you make a big impact on your market.

Now you're armed to discuss Pay per Click with your prospective PPC Company, you'll be able to negotiate the right package for your business.

Affiliate Marketing Using PPC With Landing Pages

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Affiliate Marketing Using PPC With Landing Pages

The term "landing page" is a fairly new concept to Internet marketing. If you are unfamiliar with the term, a landing page is a web page that your prospects arrive at after clicking on the link in your pay per click advertisement. Affiliate marketing using PPC with landing pages can be an effective and profitable way to make money on your affiliate product.

Tips on Affiliate Marketing using a PPC Landing Page

Find Keywords: After you have selected an affiliate product that you wish to offer, select a list of keywords that relate to the product. You can do this by using the Google AdWords keyword tool to discover the types of keywords people are typing in as well as the statistics.
Test Keywords: After you have selected a group of keywords, test them by developing a pay per click ad that will include these keywords and use a direct link to the affiliate website. Track the conversion rates to determine how well the keywords are performing. Generally you should check conversion rates at every 100 clicks. It is a good idea to run more than one ad to see which one has the better conversion rate.
Design the Landing Page: Once you know what keywords are performing as well as the conversion rates, you will have the necessary knowledge you need to construct a successful landing page. You will have knowledge of how much pre-selling you will have to do on the landing page and the conversion rate that you can expect from your campaign.
The landing page should also include a keyword tracker which you can obtain from Google AdWords. This is a code that you insert into your landing page to track what keywords are working as well as exactly where your traffic is coming from if you are advertising in more than one location.
Well Crafted Sales Copy: The sales copy on your landing page needs to produce a high sales conversion ratio. If you have no knowledge of writing sales copy then you should consider contracting out the work to someone who knows how to write effective copy. A well crafted sales copy should lead your visitor directly to the sale and make the sale appear to be a "no-brainer."
The web copy that is written on your landing page should clearly explain the benefits of your affiliate product and provide the necessary information that helps your prospect make an informed decision. Using a lot of sales hype is not going to retain your prospect and entice them to click through to the affiliate website.
Match the Ad to the Landing Page: Make sure your landing page delivers what your pay per click ad promises. Do not lead the prospect astray by promising something in the ad and then sending them to the home page of your site where they have to search for the product. The link on the PPC ad should take the prospect directly to the landing page.
Affiliate marketing using PPC landing pages is a viable way to make long-term profits. While the pay per click ad drives traffic to your landing page, it is really the quality of the landing page that produces the results.

What is Google PPC and Should I Use it For SEO?

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What is Google PPC and Should I Use it For SEO?

Basically Google Pay Per Click or PPC advertising is where you have an advert that appears in the Google search results for your chosen keywords. When those keywords are searched on Google your ad appears but you do not pay for that advert until someone actually clicks on it. The PPC adverts usually appear on the right of the page, and also at the very top. They are labelled 'sponsored links'.
You can bid for the amount you want to pay (CPC - cost per click). This is partly determined by the amount of competition there is for your chosen keywords.
Usually, the more you are prepared to pay per click, the higher in the list of adverts your ad will appear, but not always, there are other factors to consider.
The more precise and targeted your keywords, Google ads and website pages, the less you will pay per click and the better quality of visitor you will get to your website.
If someone is search Google for the particular keywords you are bidding for, they have already got a genuine interest in the merchandise or services that you are providing. Using PPC you can target different areas or terms and test and measure your results.
If someone arrives at your site via a click through from your Google ad, they are already really primed for what you are offering and are much more likely to become one of your customers.

Generate Quick and Huge Profits - Using Pay Per Click Advertising Effectively

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Generate Quick and Huge Profits - Using Pay Per Click Advertising Effectively

Pay Per Click (PPC) advertising is a model used on search engines, advertising networks, and content sites like blogs, in order to allow advertisers to pay a host only when their ad is actually clicked. With search engines, the competition usually bids on keyword phrases relevant to the niche area that they are attempting to exploit. More times than not, content sites charge a fixed price rather than using the bidding system.
Websites that use PPC ads will display an advertisement when a keyword matches the advertisers keyword list or when a content site displays similar content. These sponsored ads appear above or next to the general results on a search engine results page, or where the web developer decides to place it.
There are many PPC providers in today's day and age, especially with new markets emerging every hour of the day. Three of the largest network operators are Google AdWords, yahoo search marketing, and Microsoft ad center. The Cost Per Click can vary depending on search engine and the level of competition for a particular keyword or phrase.
Before investing into a PPC system, you must be careful and select the right keywords or else you might end up losing money. PPC does offer immediate traffic, but it does not guarantee that the customer will purchase anything. So if you choose a great keyword phrase that gets a lot of clicks but have poor content on your website that doesn't generate any sales, then you are going to lose money in the long run. If used effectively and proper, PPC advertising can generate huge profits for your site and sources of traffic that you never knew existed.

How Pay-Per-Click Advertising Works

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How Pay-Per-Click Advertising Works

Pay-per-click, or PPC advertising is one of the most common means of driving traffic to your website and therefore of making money. Pay per click works by first placing your ads on other web sites, then placing other people's ads on your web site. You pay a certain amount for each ad that is placed for you, sometimes as a CPC, or cost-per-click. However, you also receive a certain amount for every ad on your website that is clicked and takes someone to the advertised site. It's quite a simple concept, though there are complex techniques that can improve the effectiveness of Pay per click advertising.
Here are some important words and ideas you need to know to get started with PPC advertising
Keywords. This vital idea refers to certain words that will lead searchers to your web site. It is simply a list of 10 or more words that will connect to something that you've written, and can guide the searcher toward your site. 
PPC providers. These are companies that can place these ads for you. You allot a certain amount of money to them each month, and they use it to place your ads elsewhere, and to place others' ads on your site. The most well known of these Pay per click providers is Google AdWords, but there's also Yahoo! Search Marketing, AdBrite, ValueMarketing, and Microsoft adCenter that can do this for you.
Click-through rate. This is the rate at which your ads cause someone to click on them and be connected to your site. A good ad has a comparatively high click-through rate, which your PPC provider can tell you about. If your click-through rate is low, you might want to change the content of your ad to attract more clicks.
Are you really interested in driving massive traffic to your website?

Earn Money on the Internet Selling Information

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Earn Money on the Internet Selling Information

One way to earn money on the Internet is to sell products that solve people's problems. An easy way to do that is to become an affiliate marketer for products that are already created.
One way that has proven to be successful is to sell information products to earn money on the Internet. This makes sense for several reasons.

1. People are already using the Internet to search for information so there certainly is a market already available to you. You just need to find the questions that people are searching for answers for, and then provide the answers in the form of a product you sell.

2. Digital products provide instant access which is a great thing for both you and your customer. They do not have to wait to receive a shipment in the mail, and you do not have to spend any money shipping to them.

3. There are numerous digital information products available already for you to sell at Clickbank.com. As a matter of fact you can join their affiliate program for free and have thousands of ebooks to sell right now.

You will find these available by category and they even rank the most popular ones at the front. You can also see exactly how much money you will make on each sale, and many of the publishers provide marketing materials such as banners and graphics to help you close more sales.
As you can see if you want to earn money on the Internet digital information products are a fantastic way to do it.
Bill Bettler has been in sales and marketing for over 13 years. He currently makes a full time living online. Born and raised in New York, Bill was previously co-owner of DMP Mortgage, a Florida Lending company.

Online Affiliate Marketing Secrets - 3 Highly Guarded Secrets to Boost Your Affiliate Business

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Online Affiliate Marketing Secrets - 3 Highly Guarded Secrets to Boost Your Affiliate Business
Have you ever wonder why some people can be so successful in their online affiliate marketing business while others will not be even making a dime online? The main reason is they are doing the correct thing that the majority of the new marketers are not doing. Here are the 3 online affiliate marketing secrets which you can use to boost your affiliate business.

1) Branding Your Own Name And Business

Even though you might be promoting another person's product, you will need to be aware that you must brand yourself as the reliable person who is the one who recommending the products to your customers. When you brand yourself, your customers will know you better and you will be their source of getting constant relevant content. You will want to brand your own name and business so that your customers will be aware of you. When your customers trust you, you will be getting more responsive customer list.

2) Focus On Driving Traffic To Your Website

Once you have decided on the market, selected the product that you want to promote and created your website, the next thing that you will have to do is to send constant traffic to your website. You will want to make sure that you are driving all the traffic to your own squeeze page so that you will be able to build your own list of subscribers and follow up with them. You must put in the commitment and action to drive consistent traffic to your website.

3) Writing Your Own Ad Copy And Email Copy

There are some good affiliate programs that will provide their affiliates with the tools to help them promote the product. The majority of the marketers will just make use of the tools and do the promotion. You can take one step further by editing the ad copy and the email copy so that it will be unique and it will shows your style of communication with your subscribers. You will get good response from the visitors as your copy will stands out from the rest.
Here are the 3 online affiliate marketing secrets which you can use in your business to greatly boost your affiliate income. Reading the tips alone will not be enough as you will have to apply it to see the effectiveness of the strategies.

Make Money Online Through Blogging

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Make Money Online Through Blogging
Are you feeling the pinch of the economy yet? You're not alone. Millions of people are losing their jobs due to lay offs. Others are taking jobs that are low for their skill set, just to be working. Wouldn't it be great to make some extra money from home? You can do this through affiliate marketing.
You may read the word "marketing" and think, "Ah, I don't want to sell something." That's a valid point. Many people don't like selling as a way to get money. But affiliate marketing isn't just about selling.
See, have you ever seen a good movie and told several of your friends about it? Then they go see the movie? Or have you ever bought a product or food that you really liked and the next thing you knew, all your friends had one too because you kept talking it up? I know I have and I always joked that the company should be paying me to bring them all those sales.
Well this is what affiliate marketing is. You create a website or blog (you can even do this for free) and recommend products that you like. If someone buys it, then you get a commission for it.
It works for the company too, since they don't have to pay you if they don't make a sale. There's no expense for them for this type of advertising.
While many people are making a full-time income through affiliate marketing, the great thing about it is that it's something that you can start up in your spare time. Getting started in affiliate marketing doesn't have to take a lot of time. Just a few hours here and there and you'll be making money in no time at all.

You Can Work From Home Too

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How many times have you sat in a traffic jam at seven o'clock in the morning and wished you worked from home? How many times have you stood in the pouring rain waiting on a bus forever and not getting home until all hours wishing you had an online income from home? How many times have you sat in work and you wished you could tell your useless boss to stick his job so you could be your own leader?

Well, the truth is that there is nothing stopping you. The internet opens up the whole world to you as a potential employment centre, everyone with a computer is a potential customer. People automatically think that to earn money online and work from home involves a lot of money and a lot of know how but this is not true. Absolutely anyone can earn an income from home and it is cheap to do so.

Types of work from home ideas are:

Affiliate Marketing 

Freelance Article Writing 

Online Paid Surveys 

Email Filtering

This is only a tiny amount of the options available to you, but these are example of cheap and easy to set up work from home ideas. If you take the Freelance Article Writing for example. Webmasters will want unique and original articles for their website and will contract out people to write these articles and pay them for it. There are websites about every subject imaginable. So you will always find a website with a subject you have an expert opinion on and therefore an opportunity to use this knowledge for your own gain.

One of the other examples involves online surveys. Let us start with a word of warning. For people starting out working from home there are a lot of sites that promise you all sorts of riches and deliver very little, but there are some legitimate ones still out there that you can get involved with. If you are an open person and are willing to give your opinion to wherever asked this is a scheme that involves no capital and little knowledge. Be aware that some of these can be tedious and mind numbing, but as far as an extra income from home is concerned, it is easy to get into.

WORK AT HOME METHODS (EARN MONEY VIA INTERNET)

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WORK AT HOME METHODS (EARN MONEY VIA INTERNET)

1. Pay Per Click Advertising
It's possible to earn a decent income through Google Adsense or other pay-per-clickadvertisers. While some bloggers report earning a meager income with the pay-per-clicks, it's indeed possible to earn up to six figures. If you have a popular blog, you can do well. Installing Adsense on your blog is simple, it's just a matter of pasting code on your website. Every time a visitor clicks on one of the links in the ad, you'll collect a percentage of the ad revenue. Because you can fine tune the ads to match your blog, they're not as unattractive as other forms of advertising.


2. Blogads

Invitation only sites such as Blogads sell ads for placement on high traffic blogs. The good news is that this isn't affiliate income. Bloggers receive a flat fee for every ad sold. The bad news is that Blogads doesn't accept just anyone. If you don't know anyone who can offer a recommendation on your behalf, try emailing a request to be placed on the waiting list. But don't hold your breath, some bloggers have been waiting years.


3. Affiliate Revenue

Many online retailers will pay a percentage of a sale if it results from an advertisement placed on your site. Amazon.com offers a popular program, or you can visit an affiliate super-site such as Commission Junction to find retailers catering to your particular niche. Bloggers report mixed results. While it is possible to earn a decent commission, it's not as easy to earn with these advertisers as with the pay per click programs. Still, some do well. The flashing, colorful ads are a turn off for many because they're so distracting. Fortunately you can choose codes for the ads that work best for your site.


4. E-Books

If you're an expert in your field you might consider writing e-books and selling them through your blog. This would be a good way of expanding on some of the information blogged about in the past. Check your stats to see which topics garnered the most interest and take it from there. If you have loyal readers and good traffic, you might have a best seller on your hands!


5. Cafe Press

If you have a recognizable logo, why not Café Press it? Café Press allows you to place your blog's logo or catch phrase on merchandise such as mugs, t-shirts and calendars. Sell them on your blog for a percentage of the earnings


6. Tip Jar

Some bloggers place "tip jars" on their blog's sidebars. Tip jars are donation buttons leading to the recipient's paypal account. Some bloggers report earning hundreds of dollars through tip jars alone. While this isn't recommended for every blogger, those who put in hours to provide a useful service are certainly justified.

5 digits income per month from AdSense

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5 digits income per month from AdSense

Earning 5 digits income from Google AdSense per month. Is this possible? The answer is "Yes". There are some people earning 5 digits income from Google AdSense per month or some earn even more.
For example
If we aim for 5 digits income per month from Google AdSense, we first aim for $10000.00 which is the lowest in 5 digits.
Calculation:
$10000.00/30days = $333.33 per day.
We will need to earn $333.33 per day to get $10000.00 per month. This is quite impossible to archieve. This is a tips from an AdSense PRO who earn 5 digits of income per month from Google AdSense. Follow it carefully:
It is very hard for us to predict how much we can earn from Google AdSense per month but we can track what is really helping our site to perform well in AdSense.

1. Visitors Response to the ads:
You will need to pick the topic you want to write very carefully. You will need to consider whether your visitors will click on the Ads showed on your site. For example: You wanted to put Ads on a Gaming site. This site will not perform well in AdSense as all the visitors to your site will tend to spend more times playing games and they probably will not even notice the Ads. So, Choose topic carefully before you start AdSense.

2. Ad format:
Ad format is important. There are some types of format that don't perform well. For example, Leaderboard and banners are not a good choice for AdSense Ads forma. This two formats are generating low earning according to statistic of Google. Large Rectangle and Skycrapper format are performing quite well. So, you can consider using these two formats in your site. You can try out different formats and track each format using Channels.
3. Ad placement:
Check Google's heat map as they have tested where the best placements:

4. Ad colors:
Sometimes ads blended into the contents of your site will work very good, but sometimes ads that contrast your site colors work best. This is very depending on the layout of your site. Anyway, you can still try out different colors of Ads on your site.

5. Number of ad units on a page:
We are allowed maximum of 3 ads, 1 ad links and 2 search box on a page.
*Don't exceed the maximum number of ads per page.
. Smartpricing:
This is a big question mark about AdSense. This is their Secret . No one really knows how Google AdSense will priced the Ads on your site. It affect the price of Ads on your site very much. Google will tend to place the higher price Ads first.
For example:
The advertiser paid for $1.00/click. If your site is smartpriced then the cost per click may be lowered by Google($0.50). This means that they pay you less for every clicks.
Here is Google's explanation of smart pricing:
http://adsense.blogspot.com/2005/10/facts-about-smart-pricing.html
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